Get Ready for Change
Consulting
Frankfurt am Main
Logo Design, Concept Development
"Encouraging women and qualifying them for the modern working world."
Jumpp's new project is aimed at women throughout Hessen with and without migration and refugee experience. They support women in getting back to work and in finding permanent professional perspectives: The program makes you fit for the modern working world, so that you achieve your professional goals independently.
The concept:
Based on the keywords "strong", "optimization", "improvement", "change", "strategy", "steps", I decided to use the chess figures as the main symbols of the logo to show the transformation for a pawn to a queen.
